Analytics & Reporting

Data-Driven Decisions, Delivered Instantly

Every click, impression, lead, and sale — unified in one analytics platform. Axion Auto aggregates data from all your marketing channels and modules into actionable dashboards, custom reports, and automated deliverables.

Dashboards

Five Purpose-Built Dashboards

Each dashboard is designed for a specific audience and use case, giving every stakeholder the data they need without the noise they do not.

01

Unified Dashboard

A single pane of glass that aggregates data from every module — advertising, inventory, budgets, SEO, and email. Get an instant snapshot of your dealership marketing health with KPIs, trends, and alerts.

02

Advertising Analytics

Deep-dive into campaign performance across Google and Facebook. Track impressions, clicks, CTR, conversions, cost-per-click, cost-per-lead, ROAS, and quality scores — all visualized with interactive charts and filterable by date range, campaign, and channel.

03

Sales Analytics

Connect the dots between marketing activity and vehicle sales. Track leads by source, monitor lead-to-sale conversion rates, calculate average days to close, and measure marketing-attributed revenue against your spend.

04

Inventory Analytics

Understand your merchandising effectiveness. Monitor days on lot, turn rate, price-to-market ratio, photo completion rate, and listing quality scores. Identify aging units and optimize pricing strategies with data.

05

Marketing Analytics

Evaluate overall marketing performance with metrics like total leads, cost per acquisition, channel mix effectiveness, brand awareness indicators, and customer journey attribution. See the full funnel from first impression to final sale.

Report Library

10+ Pre-Built Report Types

Start with proven report templates or build your own from scratch. Either way, every data point across Axion Auto is at your fingertips.

Campaign Performance Summary
Channel Comparison Report
Budget vs. Actual Report
Lead Source Attribution
Inventory Aging Report
ROI Analysis Report
Geographic Performance
Monthly Marketing Summary
Year-over-Year Comparison
Dealer Group Roll-Up
Custom Metric Report
Advanced Capabilities

Reporting That Works for You

Build exactly what you need, export in any format, and automate delivery on your schedule.

Custom Report Builder

Build reports tailored to your exact needs. Select metrics, choose visualizations, apply filters, and arrange layouts — then save them for one-click access. No more waiting on analysts or exporting to spreadsheets.

Export Capabilities

Export any report or dashboard as a PDF, CSV, or Excel file. Generate branded reports with your dealership logo for OEM co-op submissions, board presentations, or client reviews.

Scheduled Reporting

Set reports to run automatically — daily, weekly, or monthly — and deliver them to stakeholder inboxes. The GM gets a weekly summary, the agency gets a monthly deep-dive, and the OEM rep gets what they need for co-op, all on schedule.

Data Sources

All Your Data, One Truth

Axion Auto eliminates the patchwork of disconnected analytics tools by pulling data from every connected source into a single, trustworthy dataset.

Google Ads
Campaigns, keywords, conversions
Facebook Ads
Campaigns, audiences, leads
Google Analytics
Traffic, behavior, goals
Search Console
Rankings, impressions, clicks
Inventory Feed
Stock, pricing, days on lot
Budget Module
Planned vs. actual spend
Email Platform
Opens, clicks, conversions
CRM / DMS
Leads, sales, attribution

Ready to Transform Your
Dealership Marketing?

Join hundreds of dealerships and agencies already using Axion Auto to streamline their marketing operations, increase ROI, and drive more sales.

No credit card required. Free 30-minute demo.