Built by dealer people,
for dealer people.
Axion is a Fieldhaus Marketing platform. We've spent careers inside dealer groups and agencies, and we built what we wished existed — a single system for the entire dealer marketing operation, with AI doing the tedious work and humans making the real decisions.
The tool sprawl was the problem.
Every dealer group we'd worked with had the same pattern: one tool for specials, a different tool for email, agency-managed Google Ads in a silo, Meta managed by someone else, and a marketing director trying to hold it all together with spreadsheets on Monday mornings. Budget variance reports were weeks late. Specials went live on the website but not on Facebook. A recall widget captured leads that never made it into the CRM. A $40,000-a-month ad budget was judged on "clicks" because nobody had built the match-back to delivered units. Axion is the system we wished existed when we were running dealer marketing. One platform, every channel, every rooftop, hierarchical by design, AI doing the drafting, humans keeping the judgment.
We're not trying to sell you another tool. We're trying to collapse five.
Built for dealer hierarchy
Group → region → rooftop → department is a first-class concept in every module. Not bolted on after the fact.
AI with a visible seam
Every AI-generated output shows its inputs and reasoning, and requires approval. No black box, no auto-publish.
Real multi-channel attribution
Email, direct mail, ads, specials, website — all tied back to VDPs viewed, leads captured, units delivered. Same yardstick for every channel.
Native OEM compatibility
Works with every OEM-certified website and ships canned co-op reports. No fighting with the field rep.
Fast setup
Single rooftops live in under a week. Groups in 2–4. No quarter-long implementation project.
Your data stays yours
Everything is exportable in standard formats. OAuth tokens revocable. No lock-in.
Fieldhaus Marketing.
Fieldhaus Marketing builds software for automotive retail. We're based in the United States, serve dealer groups and agencies across North America, and are privately held. The team is small, opinionated, and made of people who've sat in your chair — not career tech founders looking for a vertical to disrupt.
See Axion in action.
Book a 30-minute working session. We'll use your inventory, your budget, your ad accounts — not a canned demo.