Multi-rooftop control.
Local autonomy.
One budget plan that distributes across every store. Consolidated reporting that still drills to the VIN. Group-level creative with per-rooftop branding baked in. Axion is purpose-built for the way dealer groups actually operate.
Every other platform was built for a single store and bolted on hierarchy.
When you're running 12 rooftops under one group, the tools a single store uses don't scale — not the budget flow, not the permissions, not the reporting. Axion was designed for the group model from the start, so the complexity of multi-rooftop operations doesn't become your operating overhead.
Group target at the top.
Real variance reports at every level.
Set the group number once. Allocate to regions, then rooftops, then departments, using percent, fixed, or formula-based logic. Every rooftop has a live variance report against their slice of the pie. Group leaders see the full picture; rooftop GMs see their piece; nobody is reconciling spreadsheets.
- 5 levels of hierarchy: group → region → rooftop → department → campaign
- Allocation logic: percent, fixed, or formula (inventory value, prior-year revenue, market share)
- Variance reports rolled up for leadership, drilled down for accountability
- Spend caps enforced in real time — campaigns pause at the cap, not after
Six things every group asks about that most platforms can't do.
Hierarchical everything
Group → region → rooftop → department → campaign. Budgets, permissions, campaigns, and reporting all hierarchical by design.
Per-rooftop branding
Overlay templates, email headers, special branding all themed at the rooftop level automatically. Build once at the group; publish everywhere.
Role-based permissions
Region manager, rooftop GM, marketing director, BDC lead, OEM field rep — each with their own view and action set.
Consolidated reporting
One dashboard for the whole group. Drill to a region, a rooftop, a campaign, or a VIN. Share links preserve filter state across teams.
OEM compliance built-in
Co-op reporting for every major brand. Spend documentation, reach verification, audits scheduled to your OEM field rep.
Acquisition-ready
Add a rooftop: connect accounts, theme branding, set allocation. Live in days, not months. No historical migration required.
Works with every OEM-approved website. Reports in every co-op format.
Your OEM field rep will push you to specific websites and specific reports. Axion embeds into every OEM-certified website provider (Dealer.com, DealerOn, Dealer Inspire, fusionZONE, and the rest) and ships canned co-op reports for every major brand. Compliance becomes a scheduled email, not a quarterly fire drill.
- 100% of OEM-certified website providers supported for specials, VDP widgets, and lead capture
- Canned OEM compliance reports: Toyota, Ford, Honda, GM, Stellantis, Hyundai/Kia, Nissan, and more
- Co-op spend documentation and reach verification delivered on schedule
- Compliant sub-branding for franchise sub-brands within a group (e.g. Toyota Certified Used)
Frequently asked questions
How many rooftops does Axion scale to?
Can regional managers see just their region?
What if a rooftop wants to opt out of a group-level campaign?
How is OEM co-op reporting handled?
What about acquisitions? Adding a new rooftop?
Can we white-label anything?
See Axion running across your rooftops.
We'll stand up your group hierarchy in the demo: parent budget, regional allocation, and one rooftop connected end-to-end. You'll see real multi-rooftop reporting by the end of the meeting.