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Axion
Inventory merchandising

Every VIN looks its best.
On every channel. Automatically.

Automatic background removal, 360° spin capture, VIN-decoded detail pages, live payment math, and stock-photo fallback for vehicles that haven't been photographed yet. Merchandising that ships without a queue.

Auto photo enhancement 360° spin capture Payment calculator Pricing rules engine
<60s
per vehicle for background removal + lighting normalization
360°
spin capture — Insta360 or ~30 frames from a phone
1m
from DMS arrival to merchandised VDP — with stock photo fallback
Every
channel: website, specials, email, ads, and mobile app
Why merchandising matters

A VIN that's not merchandised is a VIN that doesn't exist.

Shoppers don't click "no photos available." They don't open a VDP with a stock sedan on it. The first 60 seconds after a vehicle lands in your DMS are when it's most valuable — and most at risk of being invisible. Axion closes that gap automatically.

Auto-enhancement

Merchandised photography, without the photographer queue.

When a photo lands in your feed, Axion detects the vehicle, removes the background, normalizes lighting, and writes the enhanced image back to your feed and website. The original is preserved — you can revert any change. Hero angles get prioritized; damage or non-standard shots get flagged for re-shoot.

  • Background removal with brand-consistent backdrops (studio, dealership, custom)
  • Lighting + color normalization across makes and makes of photos
  • Auto-select hero angle (3/4 front) for each vehicle
  • Non-standard shots flagged for re-shoot, not auto-published
  • Original always preserved; any enhancement revertible
See enhancement in action →
BeforePhone photo · lot lighting
After · AxionAuto-enhanced · 47s
Capabilities

Every vehicle, merchandised the minute it lands.

Background removal + enhancement

Auto-detect and replace the background with a brand-consistent backdrop. Lighting, color, and crop normalized. Original preserved; revertible per photo.

Stock photo fallback

Every VIN is merchandised the minute it hits the feed — even before the lot team shoots it. Stock swaps out automatically when real photos arrive.

360° spin capture

Insta360 hardware or phone-shot rotation. Stitched, looped, and rendered with inertial scroll on VDPs, specials, and email.

VIN-decoded detail pages

VDPs auto-populated with decoded VIN data, trim-level standard equipment, safety features, and MPG. Merchandising copy filled by AI, approved by you.

Pricing rules engine

Auto-adjust pricing by days-in-stock, market comp, depth, or turn velocity. Push back to DMS via API or route for manual approval.

Payment calculator

Your lender rate sheets, residuals, money factors, and incentive stacking. Same math everywhere — VDP, special, email, and ad.

Payment math

One calculator. Every surface. Same math everywhere.

Configure your lender rate sheets, residuals, money factors, and incentive stacking rules once. The same payment math renders on VDPs, specials, email, and ads — so the payment a shopper sees on your Toyota of Austin VDP matches the one they see in a Facebook ad for the same vehicle.

  • Lender rate sheets and residuals managed per rooftop, with OEM overrides
  • Incentive stacking with rules (conquest, loyalty, military, first-time buyer)
  • Disclaimers auto-generated per offer and jurisdiction
  • Lease, finance, and cash payment paths — consistent across every channel
2025 RAV4 Hybrid XLE
$38,440 · 42 qualifying VINs
Lease
$429
36 mo · 10k/yr
Finance
$487
60 mo · 0.9% APR
Cash
$36,940
After rebates
Incentives applied: $1,500 OEM cash-back · $1,000 loyalty · $500 conquest. Payments shown on VDP, specials, email, and ads all derive from this configuration.
FAQ

Frequently asked questions

Does Axion replace my existing inventory / DMS system?
No. Axion connects to your existing DMS or inventory feed (any OEM or feed vendor) and layers merchandising on top. Your source of truth stays where it is; Axion handles the enhancement, embed, and publishing pipeline.
How does auto photo enhancement work?
When a vehicle photo lands in your feed, Axion auto-detects the background, swaps it with a brand-consistent backdrop, normalizes lighting and angles, and writes the enhanced set back. Takes under a minute per vehicle. You can override or roll back any enhancement.
What about vehicles with no photos yet?
Axion maintains a stock photo library keyed by year/make/model/trim/color. When a VIN enters the feed without photos, we temporarily show the stock image so the vehicle is merchandised from minute one — with a subtle "actual vehicle photos coming soon" badge. Stock swaps out automatically when real photos arrive.
Does 360° spin capture require special equipment?
We support Insta360 hardware for in-lane capture, or you can shoot a standard ~30-frame rotation on a phone and Axion will stitch it. Either way the output renders on VDPs with inertial scroll and a clean loader.
Can pricing rules trigger automatically?
Yes. Configure rules on days-in-stock, competitor pricing in your market, inventory depth, or inventory turn velocity. Price changes push back to your DMS via API (where supported) or flag for manual approval.
Does the payment calculator work with my lender list?
Yes. Configure your lender rate sheets, residuals, money factors, and incentive stacking rules. Payments shown on VDPs, specials, and email use the same math across every touchpoint.
Live demo

See your inventory, merchandised in 10 minutes.

Send us a feed URL. We'll pipe it through Axion, show enhanced photos on VDPs with live payment math, and pinpoint which VINs would benefit most from re-shooting.