Skip to content
Axion
Analytics & reporting

Every metric. Every rooftop.
One source of truth.

Minute-level GA4 sync, reconciled spend from Google and Meta, inventory and lead data from your CRM — all consolidated into dashboards dealers actually use and reports executives actually read.

Schedule a demo → Tour the platform
Minute-level GA4 Reconciled ad spend Custom reports PDF + Slides export
~1min
GA4 traffic latency — not next-day like the GA4 UI
Every
rooftop + every channel + every campaign — one dashboard
12+
export formats: PDF, Slides, Sheets, CSV, Excel, Looker, webhook
Canned
OEM compliance reports for every major brand
Unified dashboard

Every channel. Every rooftop. One screen.

Traffic from GA4. Spend from Google and Meta. Leads and deliveries from your CRM. Inventory from your DMS. All in one dashboard with drill-down from group → rooftop → campaign → VIN. Filters persist across views. Share links carry the filter state.

  • Group, rooftop, department, and campaign drill-down on one screen
  • Shared metrics across dealer group — compare rooftops apples-to-apples
  • Time ranges, filters, and comparisons persist across views
  • Share links preserve filter state — "show this to my GM" works
See the dashboard →
Group performance · last 30 days
Sessions
284K
↑ 12%
Leads
4,184
↑ 8%
Delivered
612
↑ 5%
Sessions by rooftop
Toyota of Austin
Ford of Round Rock
Hyundai South Austin
Mazda North Austin
Kia Cedar Park
Capabilities

Reporting that ends the Monday-morning scramble.

Minute-level traffic

GA4 Data API stream with ~1-minute latency. Sessions, conversions, and page views update as they happen — perfect for launch-day monitoring and emergency diagnostics.

Reconciled ad spend

Google + Meta spend synced nightly, normalized for currency, timezone, and attribution. Variance against budget computed automatically.

CRM + inventory data

Pulls leads, appointments, deliveries, and ROs from your CRM. Inventory from your DMS. ROI tied to real units delivered, not form fills.

Report builder

Custom metrics, calculated fields, formulas, filters, chart types. Save to dashboards, share with teams, schedule delivery. No SQL needed; SQL available if you want it.

Scheduled delivery

Every report exports to PDF, Slides, Sheets, CSV, Excel. Recipient lists and cadence per-report. Slack and email delivery built in.

OEM compliance reports

Pre-built for every major brand's co-op program. Spend documentation, reach verification, and compliance audits generated on schedule.

Exec-ready exports

The deck your GM opens without asking questions.

Every report exports to a branded PDF, Google Slides deck, Sheets workbook, or CSV. Scheduled delivery pushes it to the right inbox on the right day — your GM gets Monday morning PDF; your CFO gets month-end Sheets; your OEM portal gets CSV. No one is exporting by hand.

  • Branded PDF per dealership — logo, colors, disclaimers
  • Google Slides export with auto-refreshing charts for exec reviews
  • Sheets / Excel with pivot-ready structure for the finance team
  • Scheduled delivery: daily, weekly, monthly, custom — with Slack & email
PDF · Exec summary
March marketing performance
Slides · OEM co-op
Toyota co-op Q1 documentation
Scheduled reports
  • Weekly exec summary · PDF · every Monday 8am → GM + owners
  • Daily spend snapshot · Sheets · every morning → marketing director
  • Monthly OEM compliance · Slides · 1st of month → OEM field rep
  • Service analytics · CSV · every Friday → fixed ops director
FAQ

Frequently asked questions

What does "minute-level GA4" mean in practice?
Standard GA4 reporting has a 24-hour delay. Axion connects to the GA4 Data API and streams sessions, conversions, and page views into our dashboards with ~1-minute latency. You see the spike from a just-launched campaign in minutes, not tomorrow.
How does "reconciled spend" work across Google and Meta?
Spend syncs from both platforms nightly via their official APIs. Axion normalizes currency, timezones, campaign naming, and attribution windows so reports compare apples-to-apples. Variance from your budget is calculated automatically — no spreadsheet reconciliation.
Can reports go to my GM in PDF and to my CFO in Sheets?
Yes. Every report supports scheduled delivery as PDF, Google Sheets, Slides deck, or CSV. Recipient lists and delivery cadence are per-report — your GM gets Monday morning PDF; your CFO gets Friday Sheets; your OEM portal gets quarterly CSV.
Which CRM systems does Axion pull from?
DealerSocket, VinSolutions, Elead, HubSpot, and Salesforce natively. Generic REST / webhook for others. We pull leads, appointments, deliveries, and service ROs where the CRM surfaces them — so marketing ROI includes actual units delivered, not just form fills.
Is there a canned report for OEM compliance?
Yes. Pre-built templates for Toyota, Honda, Ford, GM, Stellantis, Hyundai/Kia, and Nissan compliance reporting (spend, reach, co-op documentation). Customizable per program.
Can we build our own dashboards?
Yes. The report builder supports custom metrics, calculated fields, formulas, filters, and chart types. Save to a dashboard, share with a team, or schedule delivery. Power-users don't need SQL; analysts who want SQL can drop into a notebook against the data warehouse.
Live demo

See your real numbers, not demo data.

Connect one rooftop's GA4 and one ad account. The demo dashboard will show your actual sessions, your actual leads, and your actual ROAS — recalculated.

Schedule a demo → Tour the platform