Enterprise budget math. Without the spreadsheet.
Set one group-level budget. Auto-distribute across rooftops and departments. Reconcile nightly against Google Ads, Meta, and vendor invoices. Let AI flag variance before it becomes a bad month.
Dealer groups don't lose money on bad plans. They lose it on bad visibility.
By the time a spreadsheet-based budget review catches a 12% overspend at a single rooftop, the money is gone. Axion keeps every budget line reconciled daily, alerts the owner at the exact moment the number breaks, and uses AI to forecast where the month lands before the month ends.
Set one number at the top.
Let it flow where it belongs.
Enter the group's annual target once. Axion distributes it to rooftops by percentage, fixed dollar amount, or a formula (inventory value, prior-year revenue, market share target). Rooftops split into departments. Departments split into campaigns. Every level is editable, and every override rolls up cleanly.
- Allocation: percent, fixed, or formula (market share, inventory value, etc.)
- Override at any level — rooftops can request exceptions with a workflow
- Top-down or bottom-up planning — start with the group or aggregate from rooftops
- Consolidated view: one screen to see planned, actual, and variance at every layer
Everything a finance team needs. Everything marketing can actually use.
Hierarchical budgets
Group budget distributes to rooftops by percent, fixed amount, or formula. Each rooftop splits across departments (new, used, service, F&I, fixed ops) and down to campaigns.
Real-time reconciliation
Google Ads and Meta spend syncs nightly. Offline vendor invoices flow in via email import or upload. Planned vs. actual reflects within 24 hours, not the next month's review.
AI forecasting
Three scenarios — conservative, base, aggressive — each with a confidence interval. The model learns your group's seasonality, inventory mix, and historic variance patterns.
Variance alerts
Configurable thresholds by line item. Alerts route to the owner — GM, marketing director, agency lead — not a shared inbox no one reads.
Multi-period planning
Monthly, quarterly, or annual plans. Roll up multiple periods for a year-in-review, or roll forward last year's plan as next year's starting template.
Department-level ROI
ROI is calculated per department, not just overall. Service marketing gets judged on ROs, sales on units delivered, BDC on appointments set. One source of truth for each.
Planned vs. actual, reconciled every night.
Google Ads and Meta spend syncs via OAuth nightly — no manual exports, no copy-paste. Offline vendors (direct mail, radio, print, sponsorships) flow in via email-parsed invoices, CSV upload, or API. Every dollar lands in the right bucket, and variance updates automatically.
- Google Ads + Meta spend: auto-sync nightly, mapped to the right budget line
- Offline invoices: email parsing, CSV upload, or API from your vendor
- Reconciliation engine de-duplicates, handles refunds, and reconciles splits
- Every transaction is auditable — drill from variance → line item → source invoice
From blank template to alert-driven budget in a week.
- 01
Import your existing plan
Upload your spreadsheet or type in last year's numbers. Axion normalizes across rooftops and departments.
- 02
Connect Google Ads & Meta
OAuth into each account once. Spend syncs nightly, mapped automatically to the right budget line.
- 03
Set the group-level target
Annual or quarterly. Choose allocation logic: percent, fixed, formula. Rooftops and departments inherit automatically.
- 04
Add your KPIs
Leads, appointments, units, gross, COS. Daily or weekly cadence. Pull from GA4 or enter manually — Axion handles both.
- 05
Let alerts do the work
Set variance thresholds per line. Alerts fire to the owner when pace breaks. AI forecasts month-end variance in real time.
- 06
Review, template, repeat
At month-end, the variance report writes itself. Save the plan as a template for next period. Iterate, don't start over.
Know where the month lands before the month ends.
Axion's forecasting model uses your historical pace, seasonality, inventory mix, and in-flight campaigns to project where every budget line finishes. Three scenarios, a confidence interval on each, and a recommended action when the base case is off track.
- Three scenarios: conservative, base, aggressive — with confidence intervals
- Recommendations: shift budget, pause a campaign, accelerate a channel
- Seasonality-aware: model knows Labor Day, year-end clearance, OEM push months
- Works for 30 days out or 3 years — same engine, different horizon
Frequently asked questions
How do budgets flow from the group level to individual rooftops?
Does Axion replace my agency's spend tracking spreadsheet?
How is variance calculated and alerted?
Can we do multi-year planning?
Do budget templates work across fiscal years?
How do KPIs get into the system?
See budget planning on your rooftops.
We'll import your current spreadsheet, connect one rooftop's Google Ads and Meta accounts, and show your real variance on a live dashboard in the meeting.