Every campaign, mailer, and media buy.
On one calendar.
Month, week, and list views of every scheduled marketing activity across every rooftop: digital ads, email, direct mail, specials, TV, radio, print, and OOH. See the creative before it ships. Reconcile every media-buy invoice against what was actually scheduled to run.
Your marketing calendar lives in three spreadsheets and one person's head.
Digital campaigns in one tool. Email sends in another. Direct mail in a third. Media buys in a shared Drive spreadsheet someone updates when they remember. When you ask "what's scheduled next Tuesday?" the honest answer is "let me check four places." Axion's calendar is the one place every scheduled thing shows up, with creative, owner, status, and cost attached.
Every scheduled thing. Every rooftop. One view.
Month, week, or list — the calendar shows every digital campaign launch, email send, direct-mail drop, specials window, TV and radio flight, print placement, and OOH board across every rooftop. Color-coded by channel. Filterable by rooftop, owner, campaign, or budget line. Drag an event to reschedule — Axion updates the underlying platform, the budget, and the invoice forecast.
- Views: month, week, list — filterable by rooftop, channel, owner, or campaign
- Drag-to-reschedule updates the source platform (Google, Meta, email, mail vendor)
- Event statuses: scheduled, in-progress, completed, cancelled
- Multi-day flights (TV/radio/OOH windows) render with proper span
- Recurring campaigns and seasonal rotations built in
See what ships, before it ships.
Every scheduled event on the calendar links to its creative — the postcard PDF, the email render, the ad image, the :30 radio spot, the TV spot video. One click to preview any asset in context, approve or request edits, and see which audience and rooftop it's pointed at. Monday-morning "wait, what's actually going out this week?" becomes a 30-second scan.
- Thumbnail previews on calendar events — no separate asset manager to open
- Full preview in context: audience, rooftop, channel, scheduled time
- Approval workflow wired in — approve or request edits without leaving the calendar
- Asset version history — see what changed between drafts
- Download packets for owner review: weekly PDF of every creative scheduled
Everything the calendar should do — and the stuff operators wish it did.
Unified scheduling
Digital ads, email, direct mail, specials, broadcast, print, OOH — all on one grid with color-coded channels and rooftop filters.
Creative previews inline
Click any event for the actual asset that ships. Video, image, PDF, email render. Approve, comment, or request edits in the same view.
Media buy planning
Add TV, radio, print, OOH, and sponsorship buys with vendor, flight dates, spot count, rate, and targeting. Axion derives cost and reserves budget.
Invoice reconciliation
Upload a media-buy invoice — Axion parses, matches against scheduled flights, and posts variance to the budget module. Missed spots trigger make-good alerts.
Run-date alerts
Every scheduled item has an owner and an alert cadence. "Creative not approved T-48h?" "Invoice missing T-5d post-run?" — nobody has to remember.
Budget-linked
Scheduling an event reserves budget on the line it's tied to. The budget module shows planned, committed, and reconciled — not just spent.
Role-based views
GMs see their rooftop. Marketing directors see the whole group. Same calendar, different filters.
Bulk ops
Duplicate a month for next month. Shift all media spots by N days. Clone a rooftop's schedule to a new acquisition. No per-event re-entry.
Audit trail
Every event change — reschedule, reassign, creative swap, invoice posted — logged with who/when. For OEM co-op audits and month-end reviews.
Log the spot. Upload the invoice. Variance posts itself.
Media buys get added the way broadcast schedulers actually plan them: vendor, daypart, flight window, spot count, unit rate. When the invoice arrives (PDF, email, API depending on vendor), Axion parses it, matches against what was scheduled to run, flags any missing spots or rate discrepancies as make-goods, and posts the reconciled cost to the budget module. The "did we get what we paid for?" question closes itself.
- Vendor library with pre-set rate sheets for local TV, radio, print, OOH partners
- Invoice parsing: PDF OCR, email extraction, or API pull — flexible options to prevent manual entry
- Auto-match scheduled flights to billed spots; flag make-goods and rate drift
- Reconciled cost posts to budget with full audit trail (scheduled → aired → invoiced)
- Monthly reconciliation report for each vendor — exec-ready, OEM-compliant
From "where are we on this campaign?" to "it's on the calendar."
- 01
Connect your active channels
Google Ads and Meta via OAuth; email platform; direct-mail vendor. Calendar pre-populates with every scheduled send, drop, and launch.
- 02
Add your media buys
Vendor, flight window, spot count, rate. Pre-built rate cards for common local-broadcast and print partners. Axion reserves budget and slots it on the calendar.
- 03
Attach creative
Drag a file onto any event, or link to an asset library. Approval flow fires with owner notified. Creative preview shows inline on the calendar.
- 04
Run the month
Owners get alerts at creative-approval, pre-launch, mid-flight, and reconciliation. Nothing runs without an owner signed-off. Nothing aires without a reconciliation plan.
- 05
Reconcile invoices as they arrive
Upload the PDF or forward the email — Axion parses, matches, flags make-goods, and posts reconciled cost to the budget. Exception-based review, not line-by-line.
- 06
Review and clone forward
End-of-month summary writes itself: what ran, what didn't, where variance lived. Clone the month forward as a template, tweak dates, launch.
Frequently asked questions
Which channels show up on the calendar automatically?
Can I schedule a media buy and have it reserve budget?
How does invoice reconciliation work?
Can I preview the actual creative on calendar events?
Does the calendar support recurring campaigns?
How do permissions work across dealer groups?
See your month on one calendar.
Send us your current schedule — spreadsheet, PDF, email thread, whatever you have. We'll load it into Axion and show you the month ahead with creative, buys, and reconciliation in one view.