Local & geographic

Drive-time beats radius.
Data beats instinct.

Drive-time heat maps, census demographic overlays, local market intelligence, Google Business Profile optimization, and citation management. Every targeting decision grounded in real geography and real shoppers — not a 15-mile circle.

Schedule a demo → Tour the platform

Drive-time isochrones Demographic overlays Google Business Profile Citation management

20min

drive-time — the distance shoppers actually consider, not a radius guess

Census

data overlay: income, age, household, vehicle ownership

All

rooftop Google Business Profiles managed from one console

AEO

tracking: LLM mentions in ChatGPT, Perplexity, Gemini

Drive-time, not radius

A circle lies.
Your map doesn't.

Targeting by radius assumes every direction is equal. It isn't. A 15-mile circle around Toyota of Austin includes the river and parts of the Hill Country — areas where shoppers never actually drive to the dealership. A 20-minute drive-time extends along I-35 north and south and hugs the actual commute patterns. Budget that matches reality.

Drive-time zones per rooftop, updated with current traffic patterns
Demographic overlay: income, age, household, vehicle ownership
Competitor rooftops mapped — see where you cannibalize and where you conquest
Push targeting to Google Ads and Meta — no manual ZIP list maintenance

See a drive-time map →

Toyota of Austin · 20min drive-time412,000 households

Median income

$84,400

Competitors

4 rooftops

Vehicle ownership

92%

Capabilities

Local marketing, on a real map.

Drive-time isochrones

Instead of a radius, map the area within a specific drive time. Matches how shoppers actually decide, especially in markets with highways, bridges, or geographic barriers.

Demographic overlays

Census-level overlays on drive-time zones: income, household size, age, vehicle ownership. Pick vehicle mix and copy based on who's actually in the zone.

Competitor mapping

Every competitor rooftop in your drive-time zone, mapped and continuously monitored. Their inventory, pricing, and specials when detectable.

Google Business Profile ops

Manage hours, attributes, photos, posts, and Q&A for every rooftop. Post from specials automatically. Review monitoring with alert thresholds.

Citation cleanup

Crawl top directories and automotive-specific sites. Flag NAP discrepancies. Bulk-fix where supported. Keep listings consistent everywhere.

LLM mention tracking

Monitor citations and mentions in ChatGPT, Perplexity, and Gemini for your target queries. AEO is the new SEO; Axion helps you measure it.

FAQ

Frequently asked questions

What's a drive-time heat map?

Instead of targeting a 15-mile radius, Axion maps the area that's within a specific drive time (e.g. 20 minutes). In Austin, that's a very different shape than a circle — I-35 extends the zone north and south, but the river and hill country contract it. Drive-time targeting matches how shoppers actually decide.

How do you overlay demographics?

Census Bureau data (income, household size, age distribution, vehicle ownership) projects onto the drive-time zone. You see both the geography and the shopper profile — useful for choosing vehicle mix, deciding campaign copy, and prioritizing conquest zones.

Do you manage Google Business Profile listings?

Yes. Axion manages GBP for every rooftop: hours, services, attributes, photos, posts, and Q&A. Posts auto-publish from specials. Review monitoring with alert thresholds. Audit for common issues (wrong hours, missing attributes, duplicate listings).

How does citation management work?

We crawl the top directory sites (NAP anchors, automotive-specific directories, OEM portals) and compare listings against your source of truth. Discrepancies flagged and correctable in bulk. No keyword stuffing — just clean, consistent NAP everywhere.

Can we compare drive-time zones across rooftops?

Yes. Axion shows where drive-time zones overlap (cannibalization), where they're underserved (opportunity), and which competitor rooftops sit inside each zone. Useful for deciding ad budget allocation and conquest strategy.

What's 'LLM mentions tracking'?

AI search engines (ChatGPT, Perplexity, Gemini) are increasingly where shoppers start their research. Axion monitors whether each rooftop is cited by these systems for your target queries and what they're saying. AEO (answer engine optimization) is the emerging SEO; we help you track it.

Live demo

See your market the way shoppers see it.

We'll pull drive-time heat maps for all your rooftops and overlay demographics and competitor locations. You'll see exactly where the opportunity — and the cannibalization — is.