Build specials once. Push them everywhere. Let them expire themselves.
Stop updating five website backends every month. Axion centralizes every offer, links it to live inventory, styles it in your brand, and embeds into every OEM-certified site — with auto-expire and auto-renew on by default.
Specials aren't the problem. The tooling around them is.
Most dealer groups are still coordinating specials across a dozen website backends, a design queue, a spreadsheet of expiration dates, and someone whose job is to 'refresh the banners' on the first of every month. Axion collapses that into a single workflow with the ops work automated away.
One overlay template, every rooftop, zero design work.
Design the overlay once at the group level. Axion automatically applies each rooftop's logo, color palette, fonts, and required disclaimer text at render time. When your brand guide changes, update one template — not 40 websites.
- Drag-drop overlay editor with payment math, QR codes, and headline variants
- Per-rooftop theming — logo, colors, fonts, disclaimer pulled from profile
- Save templates per offer type (lease, finance, APR, cash-back, service)
- Bulk-update the overlay across every active special when rebranding
Everything specials should do — and a few things they usually don't.
Axion's specials module was built with dealer marketing managers in the room. These aren't promises from a roadmap — they're the features you expect on day one.
Overlay builder
Drag-drop editor with payment math helpers, disclaimer blocks, headline variants, and QR codes. Templates save per rooftop so branding stays consistent across the group.
Inventory linking by rule
Model, trim, year, body style, price band, days-in-stock, certified/new/used. Rules chain with AND/OR logic. New VINs auto-match; sold VINs auto-detach.
Auto-expire & auto-renew
Date-based, inventory-depleted, monthly rollover. Renewals can refresh pricing from your feed, increment incentive amounts, or swap offer copy on schedule.
Group → rooftop hierarchy
Publish once at the group level; Axion distributes to rooftops with per-location theming, payment variations, and hold-back logic. Rooftops can opt out or override.
Website embed — any platform
One line of JavaScript installs on every OEM-certified site. Specials render server-side where the SEO benefit matters, client-side where interactivity does.
Lead capture + CRM routing
Built-in form with customizable fields, native CRM routing (DealerSocket, VinSolutions, Elead), or send via webhook. Every lead is attributed to the specific special that drove it.
Works with every OEM-certified website.
No migration. No website rebuild. One line of JavaScript goes on every rooftop site — Dealer.com, DealerOn, Dealer Inspire, fusionZONE, or any other OEM-approved provider. Specials render with schema.org markup so they show up in search results, not just on the page.
- Pre-rendered HTML snippets for SEO-critical placements (home, SRP, VDP)
- Client-side widgets for interactive modules (countdown timers, lead forms)
- schema.org/SpecialAnnouncement markup for every published special
- Works with any OEM-approved provider — no exceptions we've found yet
- Zero JS footprint when a special isn't active in the visitor's market
From spreadsheet to live on every storefront in 6 steps.
A typical dealer group is running specials through Axion within a week of onboarding. Here's the path from connecting your inventory to running the month on autopilot.
- 01
Connect your inventory feed
Any OEM feed, FTP drop, or direct DMS integration. Axion normalizes year, trim, price, photos, and incentives so rules work the same across every make.
- 02
Build a special once
Write the offer copy, pick an overlay template, set the inventory rule, define disclaimers, and choose expiration behavior. One draft covers the whole group.
- 03
Theme per rooftop
Axion applies each dealership's logo, brand colors, and disclaimer block at render time. No duplicated offers per rooftop to maintain.
- 04
Embed on every website
Paste one script tag on each rooftop website (any OEM provider). Axion returns cached HTML with schema.org markup so specials rank.
- 05
Let Axion run it
Auto-expire fires on the date, when the last qualifying VIN sells, or on a custom trigger. Auto-renew pushes the next version without anyone logging in.
- 06
Attribute the leads
Every lead is stamped with the special, VIN, rooftop, and source page. Performance shows up in reporting alongside your ad spend and email opens.
Know which special actually drove the sale.
Every lead captured by a special carries the special ID, matched VIN, originating rooftop, and referrer. Reporting ties specials to ad spend, email opens, and final delivered units — so you can retire the ones that don't move metal and double down on the ones that do.
- Lead-level attribution: special → VIN → rooftop → conversion
- Cost-per-lead by special, weighted against ad spend driving traffic
- A/B test offer variants with statistical significance built in
- Export to any BI tool — CSV, Google Sheets, Snowflake, or webhook