Marketing Calendar

Your Marketing Plan, Visualized

See every campaign, event, deadline, and milestone on a single calendar. Axion Auto gives your team the clarity to plan confidently, coordinate across channels, and never miss a key date in your automotive marketing strategy.

Calendar Views

Three Ways to See Your Plan

Switch between month, week, and list views to get exactly the perspective you need, whether you are planning the quarter or executing today.

Month View

See the full month at a glance. Color-coded events, campaign blocks, and holiday markers give you an instant overview of what is happening and when. Drag events to reschedule, click to drill into details, and spot gaps in your marketing coverage.

Week View

Zoom into a single week for detailed day-by-day planning. Ideal for managing launch sequences, coordinating multi-channel campaign timing, and ensuring daily social posts, email sends, and ad launches align with your overall strategy.

List View

A chronological, filterable list of all upcoming marketing events and campaigns. Sort by event type, status, or department. Perfect for agency teams managing multiple dealerships who need a dense, scannable view of everything on the horizon.

Event Types

6 Color-Coded Event Categories

Organize your marketing activities with distinct event types that are instantly recognizable on the calendar.

Ad Campaigns

Google Ads, Facebook Ads, and display campaigns with start/end dates and budget allocations.

Email Campaigns

Scheduled email sends including drip sequences, newsletters, and promotional blasts.

Sales Events

Tent sales, clearance events, model year-end sales, and seasonal promotions.

Content Publishing

Blog posts, social media content, video releases, and SEO page launches.

OEM Deadlines

Co-op submission deadlines, program enrollment dates, and incentive change dates.

Internal Milestones

Strategy meetings, budget reviews, reporting deadlines, and team check-ins.

Features

Built for Real Marketing Teams

Beyond simple scheduling, the Axion Auto calendar includes the tools your team needs to stay coordinated and on track.

Multi-Day Events

Create events that span days, weeks, or even entire months. Visualize the full duration of a sales event, a multi-week ad campaign, or a quarter-long content series as a continuous block across your calendar.

Status Tracking

Every calendar event carries a status — planned, in progress, completed, or cancelled. At a glance, see which campaigns are on track, which need attention, and which have wrapped up. Filter the calendar by status to focus on what matters now.

Holiday Indicators

Major holidays and automotive industry dates are pre-loaded on your calendar — Memorial Day, Labor Day, Black Friday, model year changeovers, and more. Plan your campaigns around key shopping dates and avoid scheduling conflicts with national holidays.

Upcoming Events Widget

A persistent sidebar widget shows the next 7 days of events regardless of which view you are on. Never miss an upcoming launch, deadline, or review. Quick-action buttons let you edit, reschedule, or complete events without navigating away.

Use Cases

How Dealerships Use the Marketing Calendar

Real scenarios where the Axion Auto calendar keeps automotive marketing teams organized and effective.

Sales Event Planning

Plan a Memorial Day sales event from start to finish. Block out the event dates, schedule teaser emails two weeks before, set Google Ads to launch one week out, coordinate social media content daily, and track the entire sequence on one calendar.

Model Year Transition

Coordinate the complex logistics of model year changeover. Schedule clearance campaigns for outgoing models, plan new model launch content, update inventory feeds, and manage OEM incentive transitions — all visible in a single timeline.

Multi-Store Coordination

Agencies and dealer groups see every store on one calendar. Avoid overlapping promotions between nearby locations, share successful campaign templates, and ensure consistent messaging while giving each rooftop room for local customization.

Ready to Transform Your
Dealership Marketing?

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